Forbes.com '08 Tracker

Powered by E-Score

We have been monitoring public opinion for more than 10 years. Positioning a candidate effectively given the speed of media developments combined with a growing number of new media channels makes this presidential race totally unique requiring more sophisticated methods to track public opinion.

"Individually, the results are often surprising, amusing, at times even shocking. But taken together, it's hard to avoid the conclusion that they are astonishingly, even frighteningly, accurate portraits of the men and one woman who would lead the U.S., and indeed the free world, for the four years beginning in January 2009."

David Andelman, Forbes.com

Applications for political and media research:

• Quickly test any campaign media with a large target audience
• Track public perception of candidates and issues
• Identify viewing habits by demo and party affiliation
• Reach "influencers" in key DMA's and congressional districts
• Access users of new media platforms

Highlights from Forbes.com '08 Tracker

A partial look at E-Score data used to track presidential frontrunners on awareness, appeal and personality attributes.

Most "Experienced" - May, 2007

Top candidates based on percent of respondents who selected "experienced" from 46 attributes

Appeal Rankings - May, 2007

Top 5 based on combined "like a lot"/"like scores"

For more information, call (877) MY EPOLL (877-693-7655).