Analytical Solutions

As experts in media and entertainment research, we set out to design a line of products and services that truly reflect the needs of our clients. The foundation of good research starts by understanding your needs and evaluating the options to determine the best approach to a particular project.

E-Poll has developed a number of proprietary methodologies with a proven track record of delivering the highest quality results for our clients. And when your project requires a higher level of analysis, E-Poll offers a full array of advanced methodological solutions including:

Predictive modeling - Conduct key driver analysis. Understand motivators of consumer behavior.

• Factor Analysis
• Multiple Regression Analysis
• Partial Least Squares (PLS) Modeling
• Structural Equation Modeling (SEM)

Market Segmentation Studies - Strategically target distinct consumer segments using any combination of the following variable domains.

• Demographic
• Psychographic
• Attitudinal
• Behavioral

Mapping -Visually evaluate consumer perceptions of your product, service or brand on a competitive landscape.

• Perceptual Mapping (for numeric data)
• Correspondence Mapping (for categorical data)

Quadrant Analysis - Prioritize where improvements vs. maintenance are needed. It is especially useful in customer satisfaction tracking research

Conjoint Analysis - Determine the best combination(s) of product and/or service offerings at the optimal price point(s) using discrete choice or adaptive Conjoint.

Qualitative Research

• Focus Groups
• Ethnographic studies
• Friends and Family Groups
• In Depth Interviews
• Online Discussion Groups

QuickLinks

• Buy E-Score
• Research Products
• Custom Research Solutions
• The E-Poll Panel
• Case Studies

For more information, call (877) MY EPOLL (877-693-7655).