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"Anticipate" Newsletters
The "Anticipate" Newsletter includes the latest consumer behavior and trends to help readers navigate the media and entertainment landscape. Just enter your email at the bottom of the page to subscribe. Archived newsletters can be viewed below.
December 2008
The December issue of anticipate reveals children's favorite holiday movies, what are people's favorite holiday activities and which stars would fans like to see perform in a fictional remake of It's A Wonderful Life. View the newsletter.
November 2008
The November Issue of Anticipate showcases which television shows people might buy on DVD, activities that people have cut back on as a result of the recession and which celebrities would help certain companies that have a very low, but very important attribute score. View the newsletter.
October 2008
The October Issue of Anticipate explains why Facebook is starting to overtake MySpace as the most visited social networking site, the up's and down's of online television viewership, as well as the top primetime broadcast TV shows that are watched online and the scariest characters as said by tots, kids and adults. View the newsletter.
September 2008
The September Issue of Anticipate shows which retail stores back to school shoppers shopped at in 2008 as compared to 2007, which returning and new television shows had the most success in the advertising campaigns and which electronic brands do consumers say is the most appealing for purchase during the holiday shopping season. View the newsletter.
July 2008
The July Issue of Anticipate examines Bluetooth adoption rates, how sports stars can help consumer brands reach their target audience across multiple media platforms, and the effect of high definition on TV ad recall and purchase intent. View the newsletter.
June 2008
The June Issue of Anticipate investigates whether the high price of gas is having an effect on business and personal travel, which television shows capture and hold their audiences for the entire duration, and which lesser-known celebrities are aligned for a sponsorship breakout in the fashion arena. View the newsletter.
May 2008
The May issue of Anticipate questions which products Americans may purchase with their economic stimulus checks from Uncle Sam, trends in Broadcast TV show elements, and which movie or TV characters have crossover appeal in brand merchandising. View the newsletter.
April 2008
The April issue of Anticipate investigates whether home improvement projects are still in the works during the downturn in the housing market, which pop music stars are successfully breaking into the fashion world, and which companies are making a profit while helping the environment. View the newsletter.
March 2008
The March issue of Anticipate questions why consumers are not rushing to buy a Blu-Ray DVD player, which celebrities are considered to be the "creepiest" and how television viewers are getting their entertainment during the Writers Guild strike. View the newsletter.
February 2008
The February issue of Anticipate is a special E-Score® Celebrity edition that investigates which Hollywood Actor should play Barack Obama in a movie and whether TV actors are becoming more appealing than actors on appearing on the big screen. View the newsletter.
January 2008
The January issue of Anticipate reveals which television shows are being viewed online with regularity, how entertainment news magazines are seeing some erosion in involvement and which high definition DVD format is catching the consumer's eye. View the newsletter.
December 2007
The December issue of Anticipate ranks consumer electronics retailers, delves into the top character ratings among Adults 18-49 and Kids 6-12 according to E-Score Character, and ranks the top brands in apparel and automotive categories according to E-Score Brand. View the newsletter.
November 2007
In the November issue of Anticipate, the FastTrack Broadcast ranking of engagement for primetime television shows is revealed. The impact and perception of brand taglines is measured through E-Score Brand. View the newsletter.
October 2007
The October issue of Anticipate showcases consumers' lack of interest and purchase intent for HD DVD and Blu-Ray disc players, as well as the top television shows that receive the greatest 'word of mouth' recommendation from viewers. View the newsletter.
June 2007
The June issue of Anticipate reveals the amount of Americans that have purchased an HDTV and view programs in high definition, the top television show that viewers are watching online and what television shows and characters from the past are still creating interest among consumers. View the newsletter.
May 2007
What are the majority of Americans doing when they go online? Which celebrities are considered most trustworthy among women? What devices are teens using to consume entertainment content? The answers to all of these questions and more are in the May issue of Anticipate. View the newsletter.