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Panel Characteristics

Intelligent Profiling

The power of the E-Poll panel provides a comprehensive, forward looking view into consumer attitudes and behavior towards entertainment and media. Each member of the E-Poll panel completes a number of individual profile surveys that allows you access to the specific consumers you are trying to reach. We offer the most current and relevant consumer segments for all forms of media and entertainment research.

TV Viewing Behavior

  • Frequency of Viewing
  • All Cable and Broadcast Networks
  • TV Dayparts
  • Genres
  • Time Periods
  • TV Signal

Emerging Media Consumption

VOD
  • Availability
  • Frequency of Use
  • Reasons for Non Usage
  • SVOD Usage
  • Free Program Viewing
  • Genres/Programs Watched
DVR
  • Ownership/Purchase Intent
  • Brand
HDTV
  • Ownership/Purchase Intent
  • System Type

Multi-Platform

  • Mobile TV
  • MP3/iPod
  • Portable DVD
  • Broadband
  • PC to TV

Attitudinal/Lifestyle Information

  • Influencers
  • Political Affiliation
  • Sexual Preference
  • Religious Involvement
  • Volunteer/Philanthropic
  • Primary Language

Electronic Devices

  • PDA
  • CD/DVD RW Drives
  • MP3/iPod
  • Digital Camera
  • Internet/Video Cell Phones
  • GPS
  • Home Theater
  • WiFi
  • HDTV
  • DVR
  • Satellite Radio
  • DVD Player/Recorder/Portable

Product & Category Usage

  • Technology/Electronics
  • Internet Usage
  • Entertainment
  • Travel
  • Financial (Insurance, Credit Cards, Mutual Funds)
  • Food and Beverage
  • Apparel
  • Medical/Health and Beauty
  • Home (Appliances, Furniture, etc.)
  • Pet Supplies
  • Retail Shopping
  • Auto

Retail Venues

  • Store Type/Name - 50 Specific Retail Venues
  • Purchase History

Automotive

Ownership
  • Model Year
  • Make/Model
  • Vehicle Class (Sub-Compact, Midsize, Large SUV, etc.)
  • Financing (lease/purchase)
Purchase Intent
  • Timing
  • Information Sources
  • Purchase Influencers
Attitudinal Statements

For more information, call (877) MY EPOLL (877-693-7655).