E-Poll Market Research

The Ultimate Resource for Consumer Profiles

With over 1000 critical data points collected on every E-Poll Panel member, we offer the ability to gather in-depth profiles on the people you want to reach. Not only do these in-depth profiles deliver an unmatched level of detail, but they also provide a comprehensive, forward looking view into the consumers' attitudes and behavior towards entertainment, media and consumer goods. And our profiling evolves with the changing landscape so that you have access to the most current and relevant consumer segments available.

E-Profiler™ offers customized data and profile integration and allows you to map the intersection on where your product or service meets your desired target market.

Use E-Profiler to:

• Identify engagement, loyalty, and attachment to your brand
• Optimize the best viewing environment for your advertising
• Find out where your celebrity spokesperson ranks among your consumers
• See what influencers are watching or buying
• Determine the optimal market segment for your product
• Find elements about your competition that are vulnerable

Features:

• Customized Data Tabulation - Of those aware, how the show is rated
• Trending - Does consumer believe it's getting better or worse or staying the same
• Buzz factor - Are consumers talking it up to friends and family?
• Program Elements - How they rate story line, topics, characters, and relationships
• Monthly Tracking - Timely, relevant information
• Historical Trends - 10 years of tracking data

Get Access:

• Single report - Includes all historical trends, current report, and category average for one inquiry.
• Annual subscription - Provides unlimited online access to the entire database of over 600 programs including historical trends, category averages and quarterly analysis.

Product Suite:

E-Profiler is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, to which brands are your customers most loyal? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage, or to do re-contact respondents for your custom research needs.

The suite includes E-Score Celebrity [Buy E-Score], E-Score Character, E-Score Character Kids, E-Score Brand, and FastTrack.

Why E-Profiler?

Most data are collected for the purposes of a specific project with no connection to the individual respondent before or after the delivery of the final report. Moreover, these findings and subsequent norms are established based on collections of disparate samples as they are either drawn from multiple panel sources, or through CATI programs that cannot capture specific respondents from project to project.

We saw an opportunity in 1997 to develop a complex and responsive database to allow each entry by an E-Poll respondent to be stored for the life of that panelist in our system. By servicing our own proprietary panel of respondents, we are able to collect, store and manage 1000's of data points for every panel member and can track them over time.

Research by its very nature is an evolving process, so we built our database to respond accordingly. A project isn't over when the final report is delivered; instead, it takes on a life of its own. As you begin to internalize the findings and apply them to other intelligence that has been gathered, additional questions often arise that need an answer or a clarification. That's where our ability to re-contact comes into play. We can quickly reach out to the specific respondents with these questions and turn around the data within days. However, sometimes you don't have the time or the budget to re-contact and that's why E-Profiler was developed.

Our E-Profiler system allows the data profiles to be integrated with our custom and syndicated products and yields detailed reports that give you greater context to the findings. Some reports are drawn from simple statistical tabulation and others are derived from complex data processing, but all are extremely cost effective and offer you the complete picture. To paraphrase a familiar slogan, the end product is greater than the sum of its parts.

Find out how E-Profiler can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).