The authority on character equity and extendibility.

Why you'll love it

  • Tells you why a character is appealing and to whom.
  • Dozens of attributes reveal character DNA.
  • Extend your character's market viability to new product categories.
  • Fielded monthly with almost ten years of trends.
  • Appeal

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    TOP ADVERTISING CHARACTERS

    Men 18-49 - "Want to See More"

  • Attributes

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    TOOTHLESS (HOW TO TRAIN YOUR DRAGON)

    See the attributes that drive character appeal

  • Extendibility

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    MOST INTEREST IN TOY/ACTION FIGURE

    Assess extendibility across other media

  • Trends

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    MINIONS - TOTAL AWARENESS

    See important trends with ten years of data

E-Score Suite

Each designed to work together to provide you the ultimate "single source" experience.

Features Celebrity
Celebrity

Access appeal, equity and endorsement potential on more than 8,000 celebrities, athletes and newsmakers.

Features Brand
Brand

Illustrates the nature of the bond consumers have with almost 2,000 brands.

Features Character
Character

Uncovers the DNA that distinguishes and drives appeal on 3,600+ characters.

Features Character
Programs

Exposes attitudes that shape future viewing of almost 2,000 programs.

Features Music
Music

Reveals the intensity of interest fans have for concerts, music and merchandise.

Features Music
Sports

Discover the highest endorsement potential and overall equity of 1,000+ athletes.