E-Poll Market Research

The Ultimate Resource for Character Ratings - For kids, by kids

E-Score® Character Kids provides a robust database of real and rendered characters associated with a variety of media properties, consumer products, and brands. Presented in a "kid friendly" questionnaire, it offers an in-depth look at the key drivers of appeal as measured across various media such as television, video games, packaging, apparel and toys. With over 30 attribute ratings and multiple demographic breaks for each character, E-Score is unrivaled in its ability to deliver everything you need to make strategic marketing decisions on licensing, product extensions, and entertainment opportunities.

Use E-Score Character Kids to:

• Identify new opportunities for games, television, film and branding
• Track changes in perception from the kid's point of view
• Identify characters where kids and parents may agree or disagree
• Measure character equity before and after new exposure
• Determine appropriateness for specific age groups
• Gauge interest across various product types and media

Features:

• Real & Rendered Characters - Harry Potter, Sponge Bob and 100's more.
• Split name and character awareness - A realistic assessment of true recognition.
• 30 character attributes - Determine the drivers of appeal with positives/negatives
• Media Application - Parents and kids interest in the character across various media
• Quarterly fielding - Timely, relevant information
• Category averages - Benchmark attributes of successful characters
• Open-end responses - Qualitative insight into appeal
• Comprehensive online database - Search by character, attributes and media type
• Cross-tab views - Sort and manipulate data

Get Access:

• Single report - Includes all historical reports and a category average to benchmark against other scores.
• Annual subscription - Provides unlimited online access to the entire database of characters.

Product Suite:

E-Score Character Kids is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, which characters offer the best match for your brand? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage or to re-contact respondents for your custom research needs.

The suite includes E-Score Celebrity [Buy E-Score], E-Score Character, E-Score Brand, FastTrack and E-Profiler.

Why E-Score Character Kids?

Which characters do kids consider "Cool," "Boring," "Brave," and "Smart?" While they may not know what "influential" or "sincere" means, they certainly have their ideas of who's "cool." As most of our clients operate across many forms of entertainment, they came to us asking for similar E-Score methodologies for their characters and brands from a kid's perspective. But in the case of younger children, we needed a ratings service which was adapted to the way kids think and speak,and to the way they understand entertainment. We responded with the development of a natural extension of E-Score Celebrity by using the time tested methods in which we've been rating celebrities since 2000.

For product-to-product consistency, E-Score Character Kids (targeting kids 2-5 separately from kids 6-12) needed to have the same underlying methodology for name/character recognition, appeal and attributes as we have in Celebrity. However, we needed to broaden the product development to encompass the unique way children communicate, and how our clients evaluate characters targeted to kids and their parents. By asking kids how they would like to see a character such as "in a movie" or "in a video game," the feedback becomes richer and more actionable. And in the case where there is a real character/actor, our Celebrity and Character scores can be used in tandem to separate the character from the actor as one or the other can often outlast their alter ego.

Find out how E-Score Character Kids can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).