E-Poll Market Research

Full spectrum media testing - Rapid, reliable, secure

MediaSafe™ is a comprehensive end-to-end media testing solution that allows clients to present their media assets to respondents within a controlled and secure environment for optimum results. Since we pioneered online media testing in 1997 with our CD-ROM technology, our long-standing philosophy toward media testing has been to offer clients the most cutting-edge technology that guarantees consistency of respondent experience without diminishing sample probability.

As an expert in media and entertainment research, the power of our E-Poll panel allows you to identify specific media or product category users with our proven MediaSafe testing methodologies.

Use MediaSafe for:

• Pilot testing
• Ad testing
• Program maintenance
• Package testing
• Trailer/Movie testing
• Host/Talent Evaluations

Features:

• Seamless Integration: Media and survey in one password protected environment
• Multiple Executions: Video, animatics, audio and/or print
• Consistency: Same video quality regardless of connection speed
• Media Control: Exposures and placement within survey determined by you and E-Poll
• "Invitation Only" Participation: Guarantees secure viewing and representation
• Customized Video Solutions: CD-Rom, DVD and Streaming
• Proprietary Technology: E-Poll's own encryption, mastering, and copy protection
• Most Representative Sample: Allows all users to experience media, not a select few
• Timely Results: From 3 days to two weeks based on video length and format
• Cost Effective: Ending samples as large as 500 at attractive rates

Why MediaSafe?

Prior to 1997, media assets were tested in malls, focus group facilities, on VHS or in local cable markets. Each had their own pros and cons, and all were expensive. Online research was starting to take off, and our clients loved the access to our large and targeted samples with the cost efficiency and speed that online research had to offer. However, they believed testing video was not a reality due to the slow connection speeds at that time.

E-Poll identified a CD-ROM technology that could be adapted to online video testing which allowed consistent viewing experiences across all computers and offered excellent viewing quality. We then eliminated the concern about copy protection with a security device that was controlled within our survey software. Therefore, the respondent could view up to an hour or more of video that was encrypted and could not store or pass on the video to someone else.

Fast forward to 2008. Broadband penetration is estimated to be 60% and there are still issues of representation and consistency across multiple computing platforms and browsers. Many online video products out there use "broadband only" samples or require the respondent to have specific operating systems or current software versions. Even video presented in a broadband format will have inconsistencies because of great variances in service speeds and "time of day" issues.

Our proprietary video technology has continued to evolve and can be seen by 98% of all Internet users regardless of connectivity, home computing system, or browser. That insures the reliability of the data by offering the most representative sample available with a video quality and consistent user experience that is second to none.

Lastly, we manage the entire process of encrypting and mastering the video in-house to assure a high quality transfer and to keep all media assets within our control.

What our clients receive is a complete package of reliable and relevant research managed end-to-end by a company that pioneered innovative media testing.

Find out how MediaSafe can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).