E-Poll Market Research

The Ultimate Resource for Sports Marketing & Endorsement Research

N-Score is a measurement system that rates the brand effectiveness of professional athletes and sports personalities brought to you by The Nielsen Company and E-Poll¨ Market Research. More than a number, N-Score offers the most comprehensive, in-depth look at overall endorsement potential of sports figures because it factors in a variety of critical attributes and demographic measures that best align brands with endorsers.

The Only Product Providing Insights at the Local and National Level

A subscription to the Nielsen / E-Poll N-Score makes available detailed information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets.

Use N-Score to:

• Identify the best fit between athletes and brands.
• Select sports personalities with the values, characteristics and lifestyles to match your brand.
• Measure an individual's marketing potential on national and local level.
• Maximize your spokesperson investment.
• N-Score local market measures the deeper connections local fans have with their hometown athletes.

Features:

• Split name and face awareness - a realistic assessment of true recognition
• N-Score - one number score for each sports figure that encapsulates their endorsement potential
• Power Factors™ - identify key factors that drive appeal
• 46 personality attributes - determine the drivers of appeal with positives/negatives
• Nielsen PRIZM© codes - measure endorsement potential within specific target groups
• Regular updates - timely, relevant information available online 24/7
• Category averages - benchmark individuals against their peers
• Open-end responses - qualitative insight into appeal
• Comprehensive online database - search more than eight years of history on 1,000+ athletes, coaches, sportscasters and other sports newsmakers
• Dynamic custom filtering - sort and manipulate data online. Get information the way YOU want it at no extra cost.
• National and local N-Scores - track the opinions of consumers in 30 local markets across the country

Get Access:

• Annual subscription - provides unlimited online access to the entire database of more than 1,000 individuals including historical trends, category averages and quarterly analysis.
• Customized packages - tailor made reporting and research to fit specific budgets and research goals.

Contact us for more information.

Part of the MediaSYNC family

E-Poll's suite of sophisticated research products, and easy-to-use online system, called MediaSYNC, give even the most basic user the power to access sophisticated research with the click of a button.

N-Score is designed to work effectively with other products in E-Poll's powerful MediaSYNC suite by utilizing common attributes and tools to find connections, trends and opportunities across products.

The suite includes E-Score Celebrity, E-Score Brand, E-Score Character, E-Score Music, Program Pulse and Nielsen / E-Poll N-Score.

For more information call (877) MY EPOLL (877-693-7655) or contact us.