The Ultimate Resource for Sports Marketing & Endorsement Research
N-Score is a measurement system that rates the brand
effectiveness of professional athletes and sports personalities brought to you by The Nielsen
Company and E-PollĘ Market Research. More than a number, N-Score offers the most comprehensive,
in-depth look at overall endorsement potential of sports figures because it factors in a variety
of critical attributes and demographic measures that best align brands with endorsers.
The Only Product Providing Insights at the Local and National Level
A subscription to the Nielsen / E-Poll N-Score makes available detailed
information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches,
broadcasters and other sports personalities, on both a national basis and in 30 local
Use N-Score to:
- Identify the best fit between athletes and brands.
- Select sports personalities with the values, characteristics and lifestyles to match your brand.
- Measure an individual's marketing potential on national and local level.
- Maximize your spokesperson investment.
- N-Score local market measures the deeper connections local fans have with their hometown athletes.
- Split name and face awareness - a realistic assessment of true recognition
- N-Score - one number score for each sports figure that encapsulates their endorsement potential
- Power Factors - identify key factors that drive appeal
- 46 personality attributes - determine the drivers of appeal with positives/negatives
- Nielsen PRIZM© codes - measure endorsement potential within specific target groups
- Regular updates - timely, relevant information available online 24/7
- Category averages - benchmark individuals against their peers
- Open-end responses - qualitative insight into appeal
- Comprehensive online database - search more than eight years of history on 1,000+ athletes, coaches, sportscasters and other sports newsmakers
- Dynamic custom filtering - sort and manipulate data online. Get information the way YOU want it at no extra cost.
- National and local N-Scores - track the opinions of consumers in 30 local markets across the country
- Annual subscription - provides unlimited online access to the entire database of more than 1,000 individuals including historical trends, category averages and quarterly analysis.
- Customized packages - tailor made reporting and research to fit specific budgets and research goals.
Contact us for more information.
Part of the MediaSYNC family
E-Poll's suite of sophisticated research products, and easy-to-use online system, called
MediaSYNC, give even the most basic user the power to access sophisticated research with the
click of a button.
N-Score is designed to work effectively with other products in
E-Poll's powerful MediaSYNC suite by utilizing common attributes and tools to find connections,
trends and opportunities across products.
The suite includes
Program Pulse and
Nielsen / E-Poll N-Score.
For more information call (877) MY EPOLL (877-693-7655) or contact us.