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The Ultimate Resource for Sports Marketing & Endorsement Research

N-Score is a measurement system that rates the brand effectiveness of professional athletes and sports personalities brought to you by The Nielsen Company and E-PollĘ Market Research. More than a number, N-Score offers the most comprehensive, in-depth look at overall endorsement potential of sports figures because it factors in a variety of critical attributes and demographic measures that best align brands with endorsers.

The Only Product Providing Insights at the Local and National Level

A subscription to the Nielsen / E-Poll N-Score makes available detailed information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets.

Use N-Score to:

  • Identify the best fit between athletes and brands.
  • Select sports personalities with the values, characteristics and lifestyles to match your brand.
  • Measure an individual's marketing potential on national and local level.
  • Maximize your spokesperson investment.
  • N-Score local market measures the deeper connections local fans have with their hometown athletes.


  • Split name and face awareness - a realistic assessment of true recognition
  • N-Score - one number score for each sports figure that encapsulates their endorsement potential
  • Power Factors - identify key factors that drive appeal
  • 46 personality attributes - determine the drivers of appeal with positives/negatives
  • Nielsen PRIZM© codes - measure endorsement potential within specific target groups
  • Regular updates - timely, relevant information available online 24/7
  • Category averages - benchmark individuals against their peers
  • Open-end responses - qualitative insight into appeal
  • Comprehensive online database - search more than eight years of history on 1,000+ athletes, coaches, sportscasters and other sports newsmakers
  • Dynamic custom filtering - sort and manipulate data online. Get information the way YOU want it at no extra cost.
  • National and local N-Scores - track the opinions of consumers in 30 local markets across the country


Get Access:

  • Annual subscription - provides unlimited online access to the entire database of more than 1,000 individuals including historical trends, category averages and quarterly analysis.
  • Customized packages - tailor made reporting and research to fit specific budgets and research goals.

Contact us for more information.

Part of the MediaSYNC family

E-Poll's suite of sophisticated research products, and easy-to-use online system, called MediaSYNC, give even the most basic user the power to access sophisticated research with the click of a button.

N-Score is designed to work effectively with other products in E-Poll's powerful MediaSYNC suite by utilizing common attributes and tools to find connections, trends and opportunities across products.

The suite includes E-Score Celebrity, E-Score Brand, E-Score Character, E-Score Music, Program Pulse and Nielsen / E-Poll N-Score.

For more information call (877) MY EPOLL (877-693-7655) or contact us.