|
With faster broadband speeds and HD quality downloads becoming readily available consumers are viewing more of their favorite TV programming online.
Source: FastTrack™ Broadcast – December 2007 – January 2008. FastTrack™ Broadcast is a monthly tracking study conducted by E-Poll to measure awareness, viewing and perceptions of primetime broadcast programs among a total of 1,000 prime time network viewers ages 13-54.  Distributed By:
E-Poll Market Research © Copyright 2008 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Talked About Show (Among Women Age 15 to 54) |
1st Quarter '07 | 4th Quarter '07 |
|---|---|---|
| TMZ | 14%* | 28% |
| Entertainment Tonight | 31% | 24% |
| Access Hollywood | 29% | 23% |
| Extra | 24% | 20% |
| Inside Edition | 27% | 19% |
| The Insider | 29% | 18% |
| *Reflects 3rd Quarter of '07 - when program launched | ||
Source: FastTrack™ Weekday – January – March 2007 and October – December 2007. FastTrack™ Weekday is a monthly tracking study conducted by E-Poll to measure awareness, viewing and perceptions of weekday broadcast programs among a total of 1,000 daytime network viewers ages 13-54.
The future of high-definition DVD
Recent developments in the high-definition format wars are reshaping the home entertainment landscape. Here are our a few findings as part of E-Poll’s ongoing New Media Initiative to study the trends and adoption rates of various technologies among consumers.
When asked about their level of awareness of the current high-definition DVD market, an equal number of consumers (76%) stated that they have heard of both Blu-ray and HD DVD formats. Additionally, almost an equal number of consumers stated that they probably would not purchase a Blu-ray or HD DVD player anytime soon during the next 6 months.
| Have you
ever heard of either the HD DVD player or the Blu-ray disc player before? |
|
|---|---|
| Yes - Heard of HD DVD player | Total: 76% |
| Yes - Heard of Blu-ray Disc player | Total: 76% |
Source: E-Poll’s new media initiative was conducted among a representative sample of 1,941 respondents from E-Poll’s U.S. panel from January 11, 2008 – January 17, 2008.
| Likelihood to purchase a Blu-ray disc player or HD DVD player in the next 6 months |
|
|---|---|
| Will not purchase a Blu-ray disc player in next 6 months - ("definitely/probably not") | Total: 63% |
| Will not purchase an HD DVD disc player in next 6 months - ("definitely/probably not") | Total: 64% |
Source: E-Poll’s new media initiative was conducted among a representative sample of 1,941 respondents from E-Poll’s U.S. panel from January 11, 2008 – January 17, 2008.
Additionally, 48% of total consumers stated that they “didn’t know” which high-definition format currently offered the most available movie titles. However, consumers age 25-34 who are largely responsible for the majority of DVD movie purchases, were most likely to say there are more Blu-ray DVD movie titles currently available (22%) than HD DVD titles (13%).
| Please
indicate whether you think there are currently more DVD movies available in the Blu-ray format or the HD DVD format. |
|
|---|---|
| Don't Know | Total: 48% |
| There are more DVD movies available in Blu-ray | 25-34: 22% |
| There are more DVD movies available in HD DVD | 25-34: 13% |
Source: E-Poll's new media initiative was conducted among a representative sample of 1,941 respondents from E-Poll's U.S. panel from January 11, 2008 - January 17, 2008.
However, consumers' purchasing habits of standard definition DVD’s has not been affected by the advent of their high-definition brethren according to 87% of consumers. This clearly shows that up until now a two format high-definition DVD landscape has led towards confusion and indifference among consumers which has kept the technology from reaching mass adoption.
| Has your
purchasing of DVD's changed as a result of finding out about the availability of the Blu-ray and/or HD DVD formats? |
|
|---|---|
| No, my purchasing of DVD's has not changed as a result of the availability of Blu-ray & HD DVD formats | Total: 87% |
Source: E-Poll's new media initiative was conducted among a representative sample of 1,941 respondents from E-Poll's U.S. panel from January 11, 2008 - January 17, 2008.
