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Even though Blu-Ray is now the dominant format for DVD’s in high definition, consumers are not rushing to buy a Blu-Ray DVD player. Here are a few reasons why:
Source: E-Poll Market Research Product and Category Usage Survey, March 2008.  Distributed By: E-Poll Market Research © Copyright 2008 |
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| Name | Total | Men | Women |
|---|---|---|---|
| Marilyn Manson | 76% | 71% | 80% |
| Michael Skakel | 67% | 66% | 68% |
| Michael Jackson | 67% | 68% | 65% |
| O.J. Simpson | 59% | 55% | 64% |
| Rob Zombie | 52% | 50% | 54% |
| Alice Cooper | 51% | 50% | 51% |
| Stephen King | 51% | 52% | 51% |
| Mike Tyson | 50% | 50% | 50% |
| Howard K. Stern | 50% | 55% | 44% |
| Dennis Rodman | 49% | 50% | 48% |
| Lisa Nowak | 48% | 38% | 57% |
Source: E-Score® Celebrity is conducted weekly among a representative sample of 1,100 respondents ages 13+ and encompasses measures of awareness, appeal and a diverse list of 46 key attributes. E-Score Celebrity is the preeminent source of celebrity information used by major brands, agencies and advertisers to guide critical marketing decisions.
Post Strike Update - Spending More Time Online
Approximately one third of respondents age 18 to 54 say they are spending more time online now than they did six months ago, according to a recent study conducted by E-Poll Market Research. Television is the medium respondents are most likely to say they have shifted away from in this time frame, with nearly one quarter indicating they are watching primetime network TV and watching DVD’s less frequently.
More Time
The demographic group most apt to say they are spending more time online in the last six months are younger women, age 18 to 34 (34%), significantly more so than males in the same age demo. Women in this age group are about equally likely to say they are currently spending more time watching cable or satellite TV programming (18%) and watching programs online (17%) compared to six months ago. So at least some of the additional time spent online by this group is spent watching TV programs.
Young men are also most likely to say they are spending more time online in the last six months (29%), followed by playing video games (19% spending more time) and watching TV programs online (16%).
Less Time
DVD viewing and primetime network TV viewing took the biggest hit among this younger demo, with about one-quarter of males and females saying they are spending less time with each of these activities now vs. six months ago.
Spending MORE Time Compared to 6 Months Ago
| Activities | Total 18-54 | Females 18-34 | Males 18-34 |
|---|---|---|---|
| Spending Time Online | 31% | 34% | 29% |
| Watching Cable or Satellite TV | 17% | 18% | 13% |
| Watching DVD's | 17% | 20% | 15% |
| Watching Primetime Network TV | 13% | 14% | 11% |
| Playing Video Games | 13% | 14% | 19% |
| Watching TV Programs Online | 12% | 17% | 16% |
| Watching TV Programs Prerecorded on DVR | 11% | 13% | 10% |
| Watching Video on Mobile Devices | 4% | 5% | 8% |
Spending LESS Time Compared to 6 Months Ago
| Activities | Total 18-54 | Females 18-34 | Males 18-34 |
|---|---|---|---|
| Watching DVD's | 23% | 25% | 24% |
| Watching Primetime Network TV | 22% | 26% | 24% |
| Watching Cable or Satellite TV | 16% | 21% | 20% |
| Playing Video Games | 15% | 17% | 21% |
| Watching TV Programs Online | 9% | 11% | 13% |
| Spending Time Online | 8% | 9% | 8% |
| Watching TV Programs Prerecorded on DVR | 8% | 10% | 11% |
| Watching Video on Mobile Devices | 6% | 7% | 10% |
Source: E-Poll survey – fielded March 1st through March 12th, 2008 among a representative sample of 3,842 respondents, age 18 to 54.
A look at the most recent wave of data from E-Poll Market Research’s FastTrack™ Broadcast reveals as the time spent online continues to increase among this key demographic group, websites featuring TV program content have an opportunity to retain program viewers and encourage new ones by adapting, updating, and enhancing their content and availability.
Following are the top 10 primetime programs likely to be watched online by 18-49 year old viewers of each program, taken from the latest wave of FastTrack Broadcast, which tracks 100 primetime network programs each month.
FastTrack Broadcast Primetime Network Programs Watched Online
Among Regular Viewers of Each Program, Age 18 to 49
| Rank | Program | Watched Online |
|---|---|---|
| 1 | Lost | 18% |
| 2 | Family Guy | 14% |
| 3 | Jericho | 14% |
| 4 | Big Brother | 12% |
| 5 | Terminator: The Sarah Connor Chronicles | 12% |
| 6 | Smallville | 12% |
| 7 | NCIS | 8% |
| 8 | How I Met Your Mother | 8% |
| 9 | Grey's Anatomy | 7% |
| 10 | American Dad | 7% |
Source: FastTrack™ Broadcast – fielded February 21st through February 27th, 2008 among a representative sample of 1,000 primetime TV viewers age 18 to 49.
