 HD DVD & Blu-Ray - Do Consumers Care?3 out of 4 consumers say they have heard of Blu-Ray DVD and/or HD DVD players, yet few have high expectations for either device: HD DVD will make no difference in my DVD viewing experience: 38% Blu-Ray will make no difference in my DVD viewing experience: 44% Little interest in buying High Definition players: Will definitely purchase a Blu-Ray DVD player in the future: 3% Will definitely purchase an HD DVD player in the future: 4% Source: Survey conducted by E-Poll Market Research among 15,819 respondents, age 18 to 49 between Sept 15th and Sept 20th 2007.  Distributed By: E-Poll Market Research
© Copyright 2007 |
 What TV Programs Do Viewers Recommend?Word-of-mouth has been acknowledged for many years as a major influence on how people first learn about new shows and may even influence whether they tune in. The growing importance and power of word-of-mouth promotion is undeniable given an environment increasingly cluttered with advertising, and more cynical, media savvy consumers. In the world of television, where so many program options exist, the built-in credibility of word-of-mouth is particularly invaluable. So which Fall 2007 prime time programs generate the highest word-of-mouth among viewers? Each of the programs listed below generate higher than average word-of-mouth recommendations when compared to other prime time programs on broadcast television. The average score for the 100 programs tested in this study is 20%.
Source: FAST Broadcast - September 2007 - Wave 1. FAST Broadcast is a monthly tracking study conducted by E-Poll to measure awareness, viewing and perceptions of primetime broadcast programs among a total of 1,000 prime time network viewers.  Next Generation of TV Stars?Box office heavyweights such as Tom Hanks, Will Smith, Michael J. Fox, Jennifer Aniston, Will Ferrell and Adam Sandler all got their start on the small screen. What qualities do these performers possess that help propel their multi-hyphenate careers? First, they generate some of the highest appeal and awareness scores among consumers in the 18 to 49 demo. Second, they are most often described as "funny" and "talented". Many lesser known TV personalities are equally admired by a smaller, but loyal following and could become the next generation of A-list stars. Not surprisingly, these actors are typically recognized by image, and not as often by name. Besides having high overall appeal, they mirror many of the same critical attributes of their more well known colleagues and have the potential to command a larger audience. E-Poll has identified these television performers using Celebrity E-Score, which assesses celebrity awareness, appeal and attributes among the general population. The actors below were selected based on having high appeal scores (above 30% "Like a lot" - average appeal for all TV actors is 18% "Like a lot") and lower awareness for the television actor/actress category (under 30% "Aware") among 18 to 49 year old consumers. E-Score™ Base: Total respondents n=1,100 (All celebrities were fielded in 2007) Percentages reflect Awareness and Apeal ("Like a lot") respectively. AMONG MEN AGE 18-49
AMONG WOMEN AGE 18-49
Source: Celebrity E-Score. E-Score is fielded weekly among a nationally representative sample of 1,100 respondents. |
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