With
consumers anxious about the high cost of everything from groceries to
fuel, Back-to-School shopping has been sluggish in 2008. E-Poll’s
Product and Category Usage Survey reports a decline in reported
purchases among the top Back-to-School retailers, including Wal-Mart
and Target. Electronics retailers like Best Buy, Circuit City and Radio
Shack have remained flat vs. 2007.
Source:
E-Poll Market Research Product and Category Usage Survey conducted in
July 2007 and July 2008 among a representative sample of 4,000
respondents ages 13+ (n=8,000 total).
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Fall
TV Tracking Study Predicts Hits & Misses
Which
TV shows will be breakout hits and which will become distant memories
at this time next year? Which show promos have hit their mark and
ignited viewer interest and intent? The E-Poll Fall Premiere Tracking
Study has measured America’s outlook and the results are in.
While
the ads for returning shows House,
Heroes and
others noted on the graph below broke through the clutter and were
noticed most often, ad awareness was split by gender. Males
most often noticed ads for Terminator:
The Sarah Connor Chronicles, while women expressed higher
awareness of the ads for Grey’s
Anatomy. Teens (13-17) were most aware of ads
for the returning comedy The
Office.
Shows
that prime time viewers say they are most likely to watch include many
returning stalwarts, while Family
Guy is the most anticipated premiere among younger viewers
(13-34).
Ads
generating the most interest among new programs include the heavily
hyped My Own Worst Enemy,
featuring Christian Slater’s small screen debut. Fringe, Privileged, Do Not Disturb and Eleventh Hour are
the other newcomers generating high interest.
Source:
FastTrack™ Television Fall Premiere Tracking Study – July 2008.
FastTrack Television Fall Premiere Tracking Study is a monthly study
conducted June through October to measure awareness, viewing and
perceptions of Fall Premiere programs among a total of 1,100 viewers
ages 13-54.
Source: FastTrack™ Television
Fall Premiere Tracking Study – July 2008. FastTrack Television Fall
Premiere Tracking Study is a monthly study conducted June through
October to measure awareness, viewing and perceptions of Fall Premiere
programs among a total of 1,100 viewers ages 13-54.
Source:
FastTrack™ Television Fall Premiere Tracking Study – July 2008.
FastTrack Television Fall Premiere Tracking Study is a monthly study
conducted June through October to measure awareness, viewing and
perceptions of Fall Premiere programs among a total of 1,100 viewers
ages 13-54.
Gearing
Up for the Holidays
With many consumers scaling back and separating wants from needs due to
a jittery economy, E-Poll took a look at America’s perceptions of
electronics manufacturers. Which brands have a reputation for high
quality? Which are the most appealing to buyers and which brands are
known as hotbeds of innovation? How can advertisers adjust their
messaging to overcome any difficulties in public perceptions?
Hewlett-Packard
and Sony each generate high measures of appeal, quality and innovation,
however, Apple remains the quintessential example of an “innovative”
brand in the mind of the consumer.
Arming themselves
with the brand intelligence needed to fine-tune their messaging will
enable advertisers to make a meaningful, relevant connection with their
audience as we approach holiday season.
Source:
E-Score® Brand – fielded November 15 - 20, 2007 and January 24 - 29,
2008 among a representative sample of 1,500 respondents, age 13+.
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