Recent Articles

How Can Agencies Maximize Celebrity Partnerships In a Meaningful Way?
Agencies use databases like E-Score for insights on successful celebrity brand campaigns.
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Twitter's influence faces uncertainties amid competition; E-Score Brand offers insights and more.
Which Industries Use Celebrities & Mascots Most Often?
Celebrities and mascots amplify brand communication; tools like E-Score Celebrity/Mascot enhance impactful experiences.
FREE E-Score Brand Report - Summer 2023
22-page report featuring industry trends such as - Brand in Crisis: Bud Light, Tory Burch x Sydney Sweeney, and more.
Are Sports Franchises Dominating the Highly Competitive Streaming Market?
In the competitive ad-supported streaming market, live sports engagement is key; E-Score Brand's Sports Franchise Index (SFI) identifies valuable franchises for strategic investment.
Why Do Entertainment Franchises Hold Value in the Digital Age?
E-Score Brand offers key insights into valuable entertainment franchise IPs, aiding strategic decisions and investments in the dynamic industry driven by nostalgia, cross-media synergy, and global resonance.

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Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.

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Identify the equity and media/ merchandising opportunities for characters and brand mascots.

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Understand viewer opinions of programs from streaming, broadcast and cable.

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Expose the licensing and fandom/concert opportunities for artists and bands.

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