The authority on character equity and extendibility.
Why you'll love it
- Tells you why a character is appealing and to whom.
- Dozens of attributes reveal character DNA.
- Extend your character's market viability to new product categories.
- Fielded quarterly, with more than 14 years of trends.
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Licensing
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Attributes
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Extendibility
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High Equity Characters
To see case studies and examples of E-Score Character at work, click here
E-Score Suite
Each designed to work together to provide you the ultimate "single source" experience.

Celebrity
Access appeal, equity and endorsement potential on more than 12,000 celebrities, athletes and newsmakers.

Brand
Illustrates the nature of the bond consumers have with over 3,000 brands.

Character
Uncovers the DNA that distinguishes and drives appeal on 5,500+ characters.

Programs
Exposes attitudes that shape future viewing of more than 5,000 programs.

Music
Reveals the intensity of interest fans have for concerts, music and merchandise.

Sports
Discover the highest endorsement potential and overall equity of 2,000+ athletes.