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President / CEO
Gerry Philpott has more than 30 years experience in media and in the development and distribution of television programming. Over the years, he experienced firsthand the frustrations of not having compelling media research. He saw an opportunity to use the power of the Internet to reach consumers and capture their attitudes and opinions in a more relevant, efficient, and cost effective way. In 1997 he formed E-Poll Market Research enabling content providers and marketers to gather intelligence over the Internet and mobile technologies. Today, E-Poll delivers custom and syndicated research to hundreds of top-tier agencies, brands and entertainment companies. Prior to starting E-Poll, Gerry oversaw the development and distribution of syndicated television programs at Gannett/Multimedia, and held various positions at ABC Television Network in New York before that.
CTO & SVP, Operations
An accomplished technology industry executive, Stephen Anspach has been recognized as an industry leader and was named one of the "Top 50 Internet Executives" in 1998. At E-Poll, Stephen has built the foundation for delivering reliable results to our clients and is exceptional at translating client needs into technology solutions. He may be best known for his role in co-founding the West Coast operation of Razorfish, Inc., where he was jointly responsible for the operations and management of the Los Angeles office. Prior to joining Razorfish, Stephen was the co-founder of <tag> media, an interactive services company specializing in the entertainment industry.
SVP, Corporate Development
Michelle Waxman brings more than 20 years of entertainment and media experience to her role as Senior Vice President of Corporate Development for E-Poll Market Research. Michelle is passionate about exceeding clients' expectations and providing innovative, fresh ideas to help them succeed. By taking a consultative approach and building long-term client relationships, Michelle is able to take a proactive role in guiding clients' future research needs. She recognizes that the market is a dynamic playing field requiring a keen, perceptive eye as well as a collaborative effort and trust-building relationship with her clients. Prior to joining E-Poll, Michelle served as Vice President/General Sales Manager for international media group Pearson Television, as well as Vice President/Western Division Manager for independent distributor, ACI.
Mary Ann Farrell
Mary Ann Farrell brings more than 20 years of consumer market research experience to E-Poll Market Research. Having worked on the client side, including Disney, Mattel and the Motion Picture Association of America, Mary Ann knows what it's like to be in the clients' shoes. That heightened understanding of our clients allowed her to successfully expand the company's suite of syndicated products and award winning, custom methodologies to deliver powerful, cost effective and accurate market research tools and methods. Prior to joining E-Poll, Mary Ann was Sr. Director, Worldwide Market Research for the Motion Picture Association of America and spent several years with Mattel as a Senior Analyst, providing strategic and creative direction to the Barbie brand.
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