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E-Score 
CELEBRITY
Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.Learn More »BRAND
Illustrates the nature of the bond consumers have with over 2,200 brands.Learn More »CHARACTER
Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.Learn More »PROGRAMS
Exposes attitudes that shape future viewing of almost 3,500 programs.Learn More »MUSIC
Reveals the intensity of interest fans have for concerts, music and merchandise.Learn More »SPORTS
Discover the highest endorsement potential and overall equity of 1,000+ athletes.Learn More »
Solutions
AD EFFECTIVENESS
Measure the impact of ad executions on awareness, changes in perception and purchase intent.Learn More »BRAND DEVELOPMENT
Assess brand positioning, determine communication strategies, and identify market opportunities.Learn More »DIGITAL/MOBILE
Reach multi-platform digital consumers and test creative content for engagement and advertising impact.Learn More »STREAMING TV
Track attitudes, behaviors, and usage of streaming TV content and OTT viewing. Identify trends and opportunities in this fast-moving market.Learn More »ENTERTAINMENT
Evaluate content from soup to nuts —concept, titles, pilot/promo testing to series maintenance and secondary market viability.Learn More »KIDS
We know kids. Talk to kids and teens about products, characters, brands, toys and entertainment programming.Learn More »LICENSING
Determine equity and extension opportunities in the licensing market. Test products and concepts with target consumers.Learn More »
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Marketability in MLB
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ADvance Case Study
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Client Testimonial
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E-Poll DynaTrack
