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Evaluate appeal, endorsement power and social media buzz.

Evaluate appeal, endorsement power and social media buzz.

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Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.

Identify the equity and media/ merchandising opportunities for characters and brand mascots.

Identify the equity and media/ merchandising opportunities for characters and brand mascots.

Understand viewer opinions of programs from streaming, broadcast and cable.

Understand viewer opinions of programs from streaming, broadcast and cable.

Expose the licensing and fandom/concert opportunities for artists and bands.

Expose the licensing and fandom/concert opportunities for artists and bands.

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