Entertainment and consumer research platform with insight-driven answers
- Brands
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- Characters
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Recent Articles
Get our FREE Summer 2025 E - Score Celebrity Report, covering key trends such as Powerhouse Comedians, Social Media Superstars, and so much more!
Why do some brands endure through turbulent times and stay emotionally essential and others not?
The Opportunity: International Celebrities offer dual-market value ‐ strong U.S. endorsement potential plus global reach.
Get our FREE Summer 2025 E - Score Brand Report, covering key trends such as Theatres Experience, Most Consumer Value, and so much more!
During periods of uncertainty, Americans are drawn to nostalgia and seek out brands and experiences that bring a sense of comfort and stability.
Get our FREE Spring 2025 E-Score Celebrity Report, covering key trends such as Women's Sports, Festival Artists, and so much more!
For Agencies, Advertisers & Brand Managers
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For Disruptors
& Challengers
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- Generating buzz?
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& Planning
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Licensing
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- Awareness/Appeal on 6,000+ characters & mascots
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For Producers
& Casting Agents
- Discover breakout talent
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- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
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E-Score Products Suite
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
Celebrities
Brands
Characters / Brand Mascots
TV Shows
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Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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