Nothing easier

Nothing as in-depth

CELEBRITY
Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.Learn More »
BRAND
Illustrates the nature of the bond consumers have with over 2,200 brands.Learn More »
CHARACTER
Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.Learn More »
PROGRAMS
Exposes attitudes that shape future viewing of almost 3,500 programs.Learn More »
MUSIC
Reveals the intensity of interest fans have for concerts, music and merchandise.Learn More »
SPORTS
Discover the highest endorsement potential and overall equity of 1,000+ athletes.Learn More »

AD EFFECTIVENESS
Measure the impact of ad executions on awareness, changes in perception and purchase intent.Learn More »
BRAND DEVELOPMENT
Assess brand positioning, determine communication strategies, and identify market opportunities.Learn More »
DIGITAL/MOBILE
Reach multi-platform digital consumers and test creative content for engagement and advertising impact.Learn More »
STREAMING TV
Track attitudes, behaviors, and usage of streaming TV content and OTT viewing. Identify trends and opportunities in this fast-moving market.Learn More »
ENTERTAINMENT
Evaluate content from soup to nuts —concept, titles, pilot/promo testing to series maintenance and secondary market viability.Learn More »
KIDS
We know kids. Talk to kids and teens about products, characters, brands, toys and entertainment programming.Learn More »
LICENSING
Determine equity and extension opportunities in the licensing market. Test products and concepts with target consumers.Learn More »