Entertainment and consumer research platform with insight-driven answers
- Brands
- Celebrities
- Athletes
- Endorsers
- Brand Mascots
- Politicians
- Influencers
- TV Shows
- Rising Stars
- BIPOC Celebs
- Characters
- Pop Stars
- Movie Franchises
Recent Articles
Clients have adapted our API Solution into their analysis and subsequent business plans.
Using E-Score Celebrity/Music, we find impactful music artists among consumers under 35.
Large Brands are adapting with their tactics and forcing DTC brands to fight back.
19-page report featuring industry trends such as - Brands in Crisis: Tesla, Fashion Profile: Shein, Disney x Ally, and more.
WHICH BLUE-CHIP BRANDS EXCELLED FOLLOWING THE PANDEMIC?
Using E-Score Brand, we take a closer look at three blue-chip companies that not only proved successful during the pandemic, but have also maintained their strong performance among consumers across several KPIs.
Using E-Score Brand, we take a closer look at three blue-chip companies that not only proved successful during the pandemic, but have also maintained their strong performance among consumers across several KPIs.
MULTI-HYPHENATE IMPACT INFLUENCERS OF 2023
Using E-Score Celebrity, we've identified buzzworthy multi-hyphenate celebrities who wield strong levels of influence right now. Only 4 celebrities land in the top 10 across multiple generations.
Using E-Score Celebrity, we've identified buzzworthy multi-hyphenate celebrities who wield strong levels of influence right now. Only 4 celebrities land in the top 10 across multiple generations.
For Agencies, Advertisers & Brand Managers
- Identify brand ambassadors and endorsers
- Verify mascot's impact
- Get competitors KPIs
- Voice of the consumer
- Most passionate fan base
- Track customer experience (NPS)
- Your brand's health (NPS)
For Disruptors
& Challengers
- Target entrenched brands
- Low cost & turn key data set
- Find your ambassadors & influencers
- Track consumer adoption & experience
- Monitor advertising impact
- Generating buzz?
For Finance
& Planning
- Gauge value of a brand or enterprise
- Monitor cyclical trends
- Assess recent positive/negative PR
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For
Licensing
- Determine value of your franchise
- Measure extendibility
- Opportunities for products/characters
- Awareness/Appeal on 6,000+ characters & mascots
- Target passionate franchise fan bases
For Producers
& Casting Agents
- Discover breakout talent
- Assess talent strengths/weaknesses
- Key drivers in entertainment franchises
- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
- Engagement social buzz
E-Score Products Available
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
13,000+
Celebrities
3,000+
Brands
6,000+
Characters / Brand Mascots
5,000+
TV Shows
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Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.
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In-Depth Analysis
Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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