Entertainment and consumer research platform with insight-driven answers
- Brands
- Celebrities
- Athletes
- Endorsers
- Brand Mascots
- Politicians
- Influencers
- TV Shows
- Rising Stars
- BIPOC Celebs
- Characters
- Pop Stars
- Movie Franchises
Recent Articles
During periods of uncertainty, Americans are drawn to nostalgia and seek out brands and experiences that bring a sense of comfort and stability.
Get our FREE Spring 2025 E - Score Celebrity Report, covering key trends such as Women's Sports, Festival Artists, and so much more!
Part 2 examines how brands face an increasing pressure to demonstrate their resilience and maintain consumer appeal with growing concerns of an economic recession.
Part I examines how successful brands have adapted and thrived during previous economic and political instability.
Brands face a strategic choice: the controlled reliability of a brand mascot or the powerful but unpredictable impact of celebrity endorsers.
Get our FREE Spring 2025 E-Score Brand Report, covering key trends such as Brands in Crisis, Luka and the Lakers, and so much more!
For Agencies, Advertisers & Brand Managers
- Identify brand ambassadors and endorsers
- Verify mascot's impact
- Get competitors KPIs
- Voice of the consumer
- Most passionate fan base
- Track customer experience (NPS)
- Your brand's health (NPS)
For Disruptors
& Challengers
- Target entrenched brands
- Low cost & turn key data set
- Find your ambassadors & influencers
- Track consumer adoption & experience
- Monitor advertising impact
- Generating buzz?
For Finance
& Planning
- Gauge value of a brand or enterprise
- Monitor cyclical trends
- Assess recent positive/negative PR
- Quickly determine consumer loyalty
For
Licensing
- Determine value of your franchise
- Measure extendibility
- Opportunities for products/characters
- Awareness/Appeal on 6,000+ characters & mascots
- Target passionate franchise fan bases
For Producers
& Casting Agents
- Discover breakout talent
- Assess talent strengths/weaknesses
- Key drivers in entertainment franchises
- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
- Engagement social buzz
E-Score Products Suite
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
Celebrities
Brands
Characters / Brand Mascots
TV Shows
Purchase an E-Score
- Instant access to any individual E-Score(s) in our database.
- Each features critical metrics such as awareness, appeal, attributes (and more) across a wide variety of important consumer demographics.
- Quickest entry point to the data you need to make key decisions now - all in an easily shareable format.
Full Access to Suite of Products
- Subscribe to any E-Score product or the full suite, and get all the scores in our database along with deeper measures that tell a more complete story.
- Easy user interface for your desktop or mobile device 24/7. All new scores are updated weekly, and the breadth and depth of the database provides everything you need to make critical decisions.
- Our suite platform offers a cohesive experience across products to maximize results.
API & Data Intelligence Reports
- Unlock our API or Data Integration options for any product to easily automate and integrate our data within your system.
- Customized data intelligence reports from our vast E-Score platform are available to meet your specific needs when time or bandwidth isn't available for you.
- You tell us what you want from our data and we'll deliver it so you can focus on the key insights.
Get Your Free Account
24/7 Access
24/7 access to our full database on your PC or MAC and on all mobile devices including smartphones and tablets.
Learn More
Data Driven Insights
Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.
Learn More
In-Depth Analysis
Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
Learn More