Indispensable for understanding the depth of engagement and future viewing for all television programs.
Why you'll love it
- Tells you the attitudes of people watching a program.
- Predicts what viewers will watch in the future and why.
- Easily find programs with passionate audiences, social engagement and positive trends.
- Programs are tracked monthly with more than ten years of norms.
In The News
Each designed to work together to provide you the ultimate "single source" experience.
Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.
Illustrates the nature of the bond consumers have with over 2,200 brands.
Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.
Exposes attitudes that shape future viewing of almost 3,500 programs.
Reveals the intensity of interest fans have for concerts, music and merchandise.
Discover the highest endorsement potential and overall equity of 1,000+ athletes.