The single source that determines an athlete's endorsement strength and star power.

Why you'll love it

  • Tells you why a sports figure is appealing or not.
  • Leverage our expertise to win in the sports and entertainment marketplace.
  • Find emerging talent with general appeal, and those who influence their core fans.
  • Dozens of sports categories with more than 1,000 athletes tracked weekly.
  • Appeal

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    LIONEL MESSI ATTRIBUTE SCORES

    46 attributes show drivers of appeal

  • In The News

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    LEBRON'S CHANGING E-SCORE

    The standard for athlete marketability

  • Emerging Talent

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    RISING STARS: ATHLETES WITH POTENTIAL

    Find emerging talent before they go mainstream

  • MVP Marketability

E-Score Suite

Each designed to work together to provide you the ultimate "single source" experience.

Features Celebrity
Celebrity

Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.

Features Brand
Brand

Illustrates the nature of the bond consumers have with over 2,200 brands.

Features Character
Character

Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.

Features Character
Programs

Exposes attitudes that shape future viewing of almost 3,500 programs.

Features Music
Music

Reveals the intensity of interest fans have for concerts, music and merchandise.

Features Music
Sports

Discover the highest endorsement potential and overall equity of 1,000+ athletes.