The single source that determines an athlete's endorsement strength and star power.
Why you'll love it
- Tells you why a sports figure is appealing or not.
- Leverage our expertise to win in the sports and entertainment marketplace.
- Find emerging talent with general appeal, and those who influence their core fans.
- Dozens of sports categories with more than 1,000 athletes tracked weekly.
In The News
Each designed to work together to provide you the ultimate "single source" experience.
Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.
Illustrates the nature of the bond consumers have with over 2,200 brands.
Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.
Exposes attitudes that shape future viewing of almost 3,500 programs.
Reveals the intensity of interest fans have for concerts, music and merchandise.
Discover the highest endorsement potential and overall equity of 1,000+ athletes.