The authority on character equity and extendibility.

Why you'll love it

  • Tells you why a character is appealing and to whom.
  • Dozens of attributes reveal character DNA.
  • Extend your character's market viability to new product categories.
  • Fielded monthly with almost ten years of trends.
  • Virtual Assistants

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    SIRI, ALEXA and CORTANA

    Smart Homes Brands of the Future? >

  • Attributes

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    TOOTHLESS (HOW TO TRAIN YOUR DRAGON)

    See the attributes that drive character appeal

  • Extendibility

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    MOST INTEREST IN TOY/ACTION FIGURE

    Assess extendibility across other media

  • High Equity Characters

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    Character Equity Index

    Characters Kids Want >

E-Score Suite

Each designed to work together to provide you the ultimate "single source" experience.

Features Celebrity
Celebrity

Access appeal, equity and endorsement potential on more than 10,000 celebrities, athletes and newsmakers.

Features Brand
Brand

Illustrates the nature of the bond consumers have with over 2,500 brands.

Features Character
Character

Uncovers the DNA that distinguishes and drives appeal on 5,000+ characters.

Features Character
Programs

Exposes attitudes that shape future viewing of more than 4,000 programs.

Features Music
Music

Reveals the intensity of interest fans have for concerts, music and merchandise.

Features Music
Sports

Discover the highest endorsement potential and overall equity of 2,000+ athletes.