E-Poll is proud to introduce DynaTrack, a flexible and dynamic tool that simplifies tracking studies for brands, consumer groups and television programs.
Drawing on 20 years of experience in TV, consumer, and brand tracking, E-Poll has created a product that offers complete flexibility, rapid-turn around, proven methodology and consistent results, all at an affordable price point that beats other options. Whether this is your first tracking study or fiftieth, E-Poll's DynaTrack will meet your objectives.
How can you use DynaTrack?
All of the DynaTrack offerings include:
Standard Measures: Awareness, Consumption, Attitudes, Loyalty
Consistent, Reliable Results
The ability to filter your results
To see case studies and examples of DynaTrack at work, click here
DynaTrack comes in three varieties:
With DynaTrack Premiere you are able to track new and/or returning broadcast, cable, or streaming programs as they premiere. Answer these questions, and more:
Is Awareness growing as the premiere date nears?
How does your expected tune-in compare to your competition?
Is your marketing effective at driving interest? Why or why not?
Are there any "red flags" to be aware of?
Tracking brands/products in any sector couldn't be easier with the flexibility and reliability of DynaTrack Brand. These are some of the questions you can resolve:
What is the Awareness of your brand among your target versus your competition?
How effective is your marketing at driving purchase interest/usage?
How engaged and loyal is your consumer base with your brand?
Are there opportunities for your brand extension?
Knowing the opinions and behaviors of your stakeholders is at your fingertips with DynaTrack Consumer. Solves these problems and more:
Are there additional opportunities to leverage among your consumers?
What are the barriers from increasing your market share?
How can you solidify loyalty among your customer base?