The most effective way to explore the connection between consumers and brands.

Why you'll love it

  • Tells you why your brand is appealing and to whom.
  • Find the right marriage between brand partners.
  • Unearth the key drivers of appeal and loyalty.
  • Fielded monthly with almost ten years of trends.

E-Score Suite

Each designed to work together to provide you the ultimate "single source" experience.

Features Celebrity
Celebrity

Access appeal, equity and endorsement potential on more than 9,000 celebrities, athletes and newsmakers.

Features Brand
Brand

Illustrates the nature of the bond consumers have with over 2,200 brands.

Features Character
Character

Uncovers the DNA that distinguishes and drives appeal on 4,500+ characters.

Features Character
Programs

Exposes attitudes that shape future viewing of almost 3,500 programs.

Features Music
Music

Reveals the intensity of interest fans have for concerts, music and merchandise.

Features Music
Sports

Discover the highest endorsement potential and overall equity of 1,000+ athletes.