The most effective way to explore the connection between consumers and brands.
Why you'll love it
- Tells you why your brand is appealing and to whom.
- Find the right marriage between brand partners.
- Unearth the key drivers of appeal and loyalty.
- Fielded quarterly, with more than ten years of trends.
Brands in Crisis
In The News
Each designed to work together to provide you the ultimate "single source" experience.
Access appeal, equity and endorsement potential on more than 10,000 celebrities, athletes and newsmakers.
Illustrates the nature of the bond consumers have with over 2,500 brands.
Uncovers the DNA that distinguishes and drives appeal on 5,000+ characters.
Exposes attitudes that shape future viewing of more than 4,000 programs.
Reveals the intensity of interest fans have for concerts, music and merchandise.
Discover the highest endorsement potential and overall equity of 2,000+ athletes.