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Recent News and Press

Hollywood Fan Favorites

July 28, 2008

Find out which Tinsletown star has the most devoted fan base in this Forbes article. Read the Forbes article.

Cult of Presidential Personality

June 18, 2008

Recent E-Score data shows that Democrat Barack Obama embodies more of Ronald Reagan's personality traits than his rival, John McCain. Read the Forbes article.

Barack Obama Widens his Lead

May 13, 2008

The latest monthly political tracker from Forbes on the 2008 Presidential Election Read the Forbes article.

Negatives Along the Campaign Trial

April 22, 2008

The latest monthly findings from Forbes of the 2008 Presidential Primary, including the first look at potential Presidential tickets. Read the Forbes article.

The Multitaskers

April 18, 2008

Women's Wear Daily uncovers which female musician with her own clothing line is seen as the most appealing.Read the Women's Wear Daily article.

Most Overexposed Celebrities

March 26, 2008

Still do not believe there is no such thing as negative press coverage? Forbes' Most Overexposed Celebrity for 2008 may have you reconsider. Read the Forbes article.

The Three Audiences of Barack Obama

March 19, 2008

See the three different types of people who listen to Barack Obama and how well his message is resonating with them. Read the Forbes article.

"The Apprentice's" 100th Episode

March 18, 2008

Donald Trump has brought a new presence to reality television which raised his awareness level to a new plateau after four years on "The Apprentice." Read the Variety.com article.

How the Democrats Stack Up

March 18, 2008

The latest monthly findings from Forbes on the fiercely competitive race between Barack Obama and Hillary Clinton. Read the Forbes article.

Optimedia U.S. Launches Content Power Ratings Report

March 4, 2008

Media industry's first multi-media ratings report measures total value of television shows across all platforms, reveals surprise winners. Read the Press Release.

Oscar's Favorites

February 21, 2008

Cecily Hall from Womans Wear Daily writes about 2008 best actress and supporting actress Academy Award nominees highlighting E-Poll's polls. Read the Reuters article.

E-Poll/Reuters : Movie fans give Oscar to "Juno"

February 20, 2008

If movie fans picked the best film this Sunday, comedy "Juno" would eclipse grim front-runners "No Country For Old Men" and "There Will Be Blood," according to an E-Poll/Reuters survey. Read the Reuters article.

E-Poll/Reuters : Movie fans give Oscar to "Juno"

February 20, 2008

Movie fans make their Oscar picks.This E-Poll/Reuters. The survey conducted for Reuters found a huge disconnect between fans and voters at the Academy of Motion Picture Arts and Sciences, who give away the world's top film awards. Read the article.

Ad Position Really Does Make a Difference

February 17, 2008

A Starcom- ABC Family study proves that an advertisements position can make a enormous difference. Read the Forbes article.

E-Poll/Reuters Celebrity Survey

January 17, 2008

Despite Britney Spears' erratic behavior, most people think the troubled pop star should be allowed to see her two sons a few times a week under supervision while ex-husband Kevin Federline retains custody, according to an E-Poll/Reuters survey. Read the Reuters article.

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E-Score - In-depth appeal ratings on 4,500+ celebrities, athletes and newsmakers
E-Score Brand - Brand equity with consumers; benchmark against competitors
E-Score Character - Character value and fit with your entertainment property
E-Score Character Kids - Kid-friendly characters rated by kids age 6-12
FastTrack - Monthly tracking of viewer attitudes towards 250+ current TV programs

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