E-Poll Market Research

The Ultimate Resource for Brand Ratings

E-Score® Brand provides a robust database of national and multi-national brands across a variety of media properties, services, and packaged goods. It offers an in-depth look at the key drivers of appeal, and captures the consumers' behavioral and attitudinal relationship with your brand. With over 38 attribute ratings and multiple demographic breaks for each brand, E-Score is unrivaled in its ability to deliver everything you need to make strategic decisions on positioning, product extensions, campaign evaluations, and advertising opportunities.

Use E-Score Brand to:

• Measure brand strength among users and non-users
• Recognize the drivers of brand preference
• Benchmark against competitors and across categories
• Identify opportunities to extend brand
• Measure brand among key demographic targets
• Track marketing/advertising impact
• Align with E-Score Celebrity for product endorsements

Features:

• Split name/logo awareness - Realistic assessment of true recognition
• Broad sample - Large consumer base evaluates all brands
• 38 descriptive attributes - Determine the drivers of appeal with positives/negatives
• Loyalty/Attachment/Product usage - Measure strength of relationship with consumers
• Purchase intent - Willingness to buy existing and new products
• Unaided slogan recall - Hear directly from your consumers
• Quarterly fielding - Timely, relevant information

Get Access:

• Single report - Includes all historical reports and a category average to benchmark against peers.
• Annual subscription - Provides unlimited online access to the entire database of brands.

Product Suite:

E-Score Brand is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, which spokespersons offer the best match for your brand? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage or to re-contact respondents for your custom research needs.

The suite includes E-Score Celebrity [Buy E-Score], E-Score Character, E-Score Character Kids, FastTrack and E-Profiler.

Why E-Score Brand?

E-Score Celebrity changed the way the industry looks at celebrity ratings. As most of our clients operate across many forms of entertainment, they came to us asking for a similar methodology for their brands. They already gathered information on their brands. However, they wanted a broader sample, a reliable indicator of behavior and loyalty, and most important, a convenient analysis tool to evaluate their brand and competitors across these multiple measures. And for many, they wanted our methodology to allow them to use E-Score Brand and Celebrity in tandem to match the best combination of attributes between the spokesperson and the product. We responded with the development of a natural extension of E-Score Celebrity by using the time tested methods in which we've been rating celebrities since 2000.

For product-to-product consistency, E-Score Brand needed to have the same underlying methodology for name/logo recognition, appeal and attributes as we have in Celebrity. However, we needed to broaden the product development to encompass the unique nature of the consumer's relationship with a particular brand. By asking consumers if they would like to be associated with the brand, or whether they recommend to family/friends, the feedback becomes richer and more actionable. Our goal was to bring in many other dimensions that give you more context and enhance the insights.

What we came away with is a flexible and dynamic brand equity rating that will give you a cost effective, industry accepted resource to evaluate your most critical asset. It also allows you to benchmark each brand's performance over time, against competition, or within specific categories. You will have access to the largest brand database and our clients receive customized research opportunities and trend analysis.

Find out how E-Score Brand can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).