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The Ultimate Resource for Brand Ratings
A subscription to E-Score Brand provides a database of 1,000+ national and multi-national brands across a variety of media properties, services, and packaged goods. It offers an in-depth look at the key drivers of appeal, and captures consumers' behavioral and attitudinal relationship with your brand. With 38 attribute ratings and multiple demographic breaks for each brand, E-Score Brand delivers everything you need to make strategic decisions on positioning, brand extensions, campaign evaluations, advertising opportunities, and brand partnerships.
Use E-Score Brand to:
- Measure brand loyalty among users and potential among non-users
- Recognize the drivers of brand engagement
- Benchmark against competitors and across categories
- Identify opportunities to extend brand
- Measure brand involvement among key demographic targets
- Track marketing/advertising impact
- Align with E-Score Celebrity for product endorsements
Features:
- Split name/logo awareness - realistic assessment of true recognition
- Power Factors™ - identify key factors that drive appeal
- Monthly fielding - timely, relevant information available online 24/7
- Broad sample - large consumer base evaluates all brands
- 38 descriptive attributes - determine the drivers of appeal with positives/negatives
- Loyalty/attachment/product usage - measure strength of relationship with consumers
- Purchase intent - willingness to buy existing and new products
- Unaided slogan recall - hear directly from your consumers
- Dynamic custom filtering - sort and manipulate data. Get information the way YOU want it at no extra cost
Get Access:
- Annual subscription - provides unlimited online access to the entire database of over 1,200 brands including historical trends, category averages and quarterly analysis.
- Customized Packages - tailor made reporting and research to fit specific budgets and research goals.
Contact us for more information.
Part of the MediaSYNC family
E-Poll's suite of sophisticated research products, and easy-to-use online system, called MediaSYNC, give even the most basic user the power to access sophisticated research with the click of a button.
E-Score Brand is designed to work effectively with other products in E-Poll's powerful MediaSYNC suite by utilizing common attributes and tools to find connections, trends and opportunities across products.
The suite includes E-Score Celebrity, E-Score Brand, E-Score Character, E-Score Music, Program Pulse and Nielsen / E-Poll N-Score.
For more information call (877) MY EPOLL (877-693-7655) or contact us.