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The Ultimate Resource for Celebrity Ratings
E-Score® Celebrity provides a robust database of over 4,500+ celebrities, athletes and newsmakers, and offers an in-depth look at the key drivers of celebrity appeal. With over 46 attribute ratings and multiple demographic breaks for each celebrity, E-Score is unrivaled in its ability to deliver everything you need to make informed decisions for endorsements, casting, and in identifying trends among public personalities.
Use E-Score to:
- Select a celebrity spokesperson
- Make casting decisions
- Identify emerging talent
- Track celebrity ratings over time
Features:
- Split name and face awareness - A realistic assessment of true recognition
- 46 personality attributes - Determine the drivers of appeal with positives/negatives
- Weekly fielding - Timely, relevant information
- Category averages - Benchmark individuals against their peers
- Open-end responses - Qualitative insight into appeal
- Comprehensive online database - Search over 10,000 reports on 4,500+ celebrities, athletes, and newsmakers
- Cross-tab views - Sort and manipulate data
Get Access:
- Single report - Includes all historical reports and a category average to benchmark against peers.
- Annual subscription - Provides unlimited online access to the entire database of over 10,000 reports and almost a decade of data.
Product Suite:
E-Score® Celebrity is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, which celebrities offer the best match for your brand? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage or to re-contact respondents for your custom research needs.
The suite includes E-Score Character, E-Score Character Kids, E-Score Brand, FastTrack and E-Profiler.
Why E-Score Celebrity?
Today's environment is ever changing with multiple sources of media bombarding the consumer. While traditional celebrity rankings served the industry's needs for many years, our clients needed more to manage this change. They needed to go beyond simple recognition and appeal, and more importantly, they had to respond to the speed in which a celebrity's equity could rise or fall with today's "Internet speed." They also required the information to be available year round with personalized online access.
In the Fall of 2000, E-Poll enlisted the help of our media clients to develop a celebrity rating system that offered the key measures in celebrity research combined with the technology to give clients a fluid and 360 degree view of their most prized assets. Almost a decade later, we have fielded over 10,000 Celebrity E-Scores and evaluated 4,500+ celebrities and newsmakers using the proprietary methodology developed for our clients.
Celebrity E-Score goes beyond awareness and appeal and offers insight into the drivers of a celebrity's equity. E-Score also allows you to benchmark each individual's performance over time or against specific celebrity categories. You will have access to the largest celebrity database, and our clients receive customized research opportunities and trend analysis.
Find out how E-Score Celebrity can help you tackle the challenges of today's media environment.
For more information, call (877) MY EPOLL (877-693-7655).