E-Poll Market Research

The Ultimate Resource for Character Ratings

E-Score® Character provides a robust database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal as measured across various media such as television, video games, packaging, apparel and toys. With over 36 attribute ratings and multiple demographic breaks for each character, E-Score is unrivaled in its ability to deliver everything you need to make strategic marketing decisions on licensing, product extensions, and entertainment opportunities.

Use E-Score Character to:

• Identify new opportunities for games, television, film and branding
• Track changes in consumer perception
• Measure character equity before and after new exposure
• Determine appropriateness for specific age groups

Features:

• Real & Rendered Characters - Tony Soprano, Sponge Bob and 100's more.
• Split name and character awareness - A realistic assessment of true recognition
• 36 character attributes - Determine the drivers of appeal with positives/negatives
• Media Application - Consumer's interest in character across various media
• Quarterly fielding - Timely, relevant information
• Category averages - Benchmark attributes of successful characters
• Open-end responses - Qualitative insight into appeal
• Comprehensive online database - Search by character, attributes and media type
• Cross-tab views - Sort and manipulate data

Get Access:

• Single report - Includes all historical reports and a category average to benchmark against other scores.
• Annual subscription - Provides unlimited online access to the entire database of characters.

Product Suite:

E-Score Character is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, which characters offer the best match for your brand? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage or to re-contact respondents for your custom research needs.

The suite includes E-Score Celebrity [Buy E-Score], E-Score Character Kids, E-Score Brand, FastTrack and E-Profiler.

Why E-Score Character?

E-Score Celebrity changed the way the industry looks at celebrity ratings. As most of our clients operate across many forms of entertainment, they came to us asking for similar methodologies for their characters and brands. We responded with the development of a natural extension of E-Score Celebrity by using the time tested methods in which we've been rating celebrities since 2000.

For product-to-product consistency, E-Score Character and E-Score Character Kids (targeting kids 2-5 separately from kids 6-12) needed to have the same underlying methodology for name/character recognition, appeal and attributes as we have in Celebrity. However, we needed to broaden the product development to encompass the unique nature of how our clients evaluate characters. By asking respondents how they would like to see a character such as "in a movie" or "in a video game," the feedback becomes richer and more actionable. In developing both Celebrity and Character, we wanted the ability to separate the character from the actor as one or the other can often outlast their alter ego.

What we came away with is a flexible and dynamic character measurement product that will give you a cost effective, industry accepted resource to evaluate your critical assets. It also allows you to benchmark each individual's performance over time or against specific celebrity categories. You will have access to the largest character database and our clients receive customized research opportunities and trend analysis.

Find out how E-Score Character can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).