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The Ultimate Resource for Character Ratings
A subscription to E-Score Character provides a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys. With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.
E-Score Character is also available in two versions geared specifically towards capturing the attitudes of younger clientele. With E-Score Character Kids and Character Tots, you'll hear directly from kids ages 6 - 12 and 2 - 5, respectively, with parental permission and in surveys designed to speak their language.
Use E-Score Character to:
- Identify new licensing opportunities for games, television, film and branding
- Track changes in consumer perception
- Determine the strength of character properties among parents and kids
- Determine appropriateness for specific age groups
Features:
- Real & Rendered Characters - from Captain Kirk to Cap'n Crunch and beyond
- Split name and image awareness - a realistic assessment of true recognition
- Power Factors™ - identify key factors that drive appeal
- 36 character attributes - determine the drivers of appeal with positives/negatives
- Extendibility/licensing opportunities - consumer interest in character across various media
- Monthly fielding - timely, relevant information available online 24/7
- Category averages - benchmark attributes of successful characters
- Open-end responses - qualitative insight into appeal
- Dynamic custom filtering - sort and manipulate data. Get information the way YOU want it at no extra cost
Get Access:
- Annual subscription - provides unlimited online access to the entire database of over 1,000 characters including historical trends, category averages and quarterly analysis.
- Customized packages - tailor made reporting and research to fit specific budgets and research goals.
Contact us for more information.
Part of the MediaSYNC family
E-Poll's suite of sophisticated research products, and easy-to-use online system, called MediaSYNC, give even the most basic user the power to access sophisticated research with the click of a button.
E-Score Character is designed to work effectively with other products in E-Poll's powerful MediaSYNC suite by utilizing common attributes and tools to find connections, trends and opportunities across products.
The suite includes E-Score Celebrity, E-Score Brand, E-Score Character, E-Score Music, Program Pulse and Nielsen / E-Poll N-Score.
For more information call (877) MY EPOLL (877-693-7655) or contact us.