E-Poll Market Research

The Ultimate Resource for Television Ratings and Trends

FastTrack™ provides a robust database of over 600 television programs tracked over 5 years and offers advertisers and producers an in-depth view of a program's strengths, weaknesses, and probability of future success. FastTrack delivers critical areas of evaluation such as engagement/attachment, effectiveness of promotional campaigns, ratings of key program elements, and most important, it offers attitudinal trending data before the traditional television ratings can reveal viewing shifts.

Use FastTrack to:

• Measure conversion from awareness to viewing
• Identify engagement, loyalty, and attachment
• Optimize the best viewing environment for your advertising
• Detect which programs are showing signs of wear-out in the early stages
• See if viewers are talking about the program
• Track which marketing efforts are most effective
• Illustrate which programs warrant additional promotion
• Determine the optimal time period for a program
• Find time periods on the competition that are vulnerable

Features:

• Awareness/Rating - Of those aware, how the show is rated
• Future intent - Indicates appointment viewing
• Trending - Does viewer believe it's getting better or worse or staying the same
• Buzz factor - Are the viewers talking it up to friends and family?
• Program Elements - How they rate story line, topics, characters, and relationships
• Monthly Tracking - Timely, relevant information
• Historical Trends - 5+ years of tracking data on hundreds of programs
• Cross tab views - Convenient interface that allows searches by demographic profiles

Get Access:

• Single report - Includes all historical trends, current report, and category average for one program.
• Annual subscription - Provides unlimited online access to the entire database of over 600 programs including historical trends, category averages and quarterly analysis.

3 Tracks - Can be purchased individually or as a package:

• Broadcast Network Track - Primetime programs
• Cable Network Track - Primetime programs
• Weekday Track - Non-primetime broadcast and syndicated programs

Product Suite:

FastTrack is one in a suite of products designed to help you navigate the multimedia environment with a cost-effective, industry adopted measurement system that identifies key drivers across all our products. Common attributes are identified in each product so you can use the data to find the best combinations available. For instance, which television shows offer the best match for your brand? In addition, the power of the E-Poll panel allows you to explore these findings across consumer product usage or to re-contact respondents for your custom research needs.

The suite includes E-Score Celebrity [Buy E-Score], E-Score Character, E-Score Character Kids, E-Score Brand, and E-Profiler.

Why FastTrack?

Television ratings tell the networks, producers and advertisers who is watching television and when - no surprise there. However, the market has become more complex and fragmented and TV ratings provide only a fraction of the larger picture necessary to effectively do our job today. How do you make critical programming or ad buying decisions when you are looking at tenths of a rating point between potential success or failure? When E-Poll was founded almost 10 years ago, our early work consisted of program evaluations, character analysis, promotional tracking, and ad environment testing. We saw first hand what was missing in the TV ratings picture as our clients came to us looking for help to fill in the blanks. We worked with them to develop a better system to measure the program's true value, and most critical, to give them this information in enough time to actually do something with it. Sometimes it was to improve the program before it was cancelled. Other times it was to help an advertiser identify the makings of a surprise hit that captured their target audience.

Now almost 6 years later, FastTrack offers one of the largest syndicated databases of viewer attitudes and behavior including program equity, time period viewing, product usage of targeted consumers, and key driver analysis of engagement and attachment. In addition to monthly tracking with competitive benchmarking, our clients receive an in-depth analysis quarterly and can order custom series maintenance or advertising environment testing to supplement the rich data.

Find out how FastTrack can help you tackle the challenges of today's media environment.

For more information, call (877) MY EPOLL (877-693-7655).