Entertainment and consumer research platform with insight-driven answers
- Brands
- Celebrities
- Athletes
- Endorsers
- Brand Mascots
- Politicians
- Influencers
- TV Shows
- Rising Stars
- BIPOC Celebs
- Characters
- Pop Stars
- Movie Franchises
Recent Articles
The new E-Score Brand Report reveals what's shaping today's brands. From value to innovation, this FREE report shows why some rise, resonate, or fall behind.
Over the past two years, brand partnerships shifted from chasing visibility to creating values-based alignment. How will this trend continue into 2026 and beyond?
With under 100 days to the Olympics, athletes are building influence and endorsement power. Brands connecting early turn Olympic momentum into lasting impact.
The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on endorsements, talent partnerships, and catching a rising star.
Chefs as Media & Brand Personalities?
Cooking shows entertain, inspire healthy home cooking, and fuel today's food revolution. Meet the celebrity chefs leading it!
Cooking shows entertain, inspire healthy home cooking, and fuel today's food revolution. Meet the celebrity chefs leading it!
E-Poll Advantage: How We Make Your Job Easier
The suite of E-Score products delivers depth, actionable attributes, and predictive measures. Use the E-Score suite to give yourself a competitive edge!
The suite of E-Score products delivers depth, actionable attributes, and predictive measures. Use the E-Score suite to give yourself a competitive edge!
For Agencies, Advertisers & Brand Managers
- Identify brand ambassadors and endorsers
- Verify mascot's impact
- Get competitors KPIs
- Voice of the consumer
- Most passionate fan base
- Track customer experience (NPS)
- Your brand's health (NPS)
For Disruptors
& Challengers
- Target entrenched brands
- Low cost & turn key data set
- Find your ambassadors & influencers
- Track consumer adoption & experience
- Monitor advertising impact
- Generating buzz?
For Finance
& Planning
- Gauge value of a brand or enterprise
- Monitor cyclical trends
- Assess recent positive/negative PR
- Quickly determine consumer loyalty
For
Licensing
- Determine value of your franchise
- Measure extendibility
- Opportunities for products/characters
- Awareness/Appeal on 10,000+ characters & mascots
- Target passionate franchise fan bases
For Producers
& Casting Agents
- Discover breakout talent
- Assess talent strengths/weaknesses
- Key drivers in entertainment franchises
- Target program elements that work
- Tailor casting for target audience
- Evaluate IP for adaption
- Value of key characters
- Engagement social buzz
E-Score Products Suite
E-Score products are designed to work individually or together to provide the answers marketing, network, and advertising executives rely on.
Evaluate appeal, endorsement power and social media buzz.
Track brand health KPIs such as Awareness, Appeal, Loyalty and NPS.
Identify the equity and media/ merchandising opportunities for characters and brand mascots.
Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
Analytics fueled by consumer insights
14,000+
Celebrities
3,700+
Brands
10,000+
Characters / Brand Mascots
7,000+
TV Shows
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- Subscribe to any E-Score product or the full suite, and get all the scores in our database along with deeper measures that tell a more complete story.
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- Our suite platform offers a cohesive experience across products to maximize results.
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- You tell us what you want from our data and we'll deliver it so you can focus on the key insights.
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24/7 access to our full database on your PC or MAC and on all mobile devices including smartphones and tablets.
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Data Driven Insights
Full service quantitative and qualitative consumer research to media and entertainment companies, agencies, and Fortune 1,000 enterprises.
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In-Depth Analysis
Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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